richMANd

Men of Richmond, dress better!

A Trip to Sid’s

It’s been a few years coming, but I finally made it to Sid Mashburn. I was in Atlanta last weekend for a work conference and as luck would have it the last session ended a few hours early. So, I took that extra time, hailed a cab, and booked it to Sid Mashburn before I was supposed to meet up with some friends for the Braves vs. Mets game.

Fucking hell the store is nice. I arrived with a boxed lunch from the conference, a WSJ, and my suitcase. Immediately one of the dudes working there (forgive me, I can’t remember his name but I think it’s Chris) came over, grabbed my stuff and offered me a drink. I’d heard that they offer beer, but since it was 10:45 in the morning I figured they wouldn’t. God bless this guy’s heart he offered me water, a Coke, or a Stella! Obviously, I chose the Stella.

The set up of the store is such that it encourages you to walk around to see all the merchandise. There is no pants, tie, or shirt section, so items are located all over. The tailors work out in the open along a wall and while I wanted to chat them up, they were clearly busy. At first I didn’t see Sid, but as I kept walking and talking to Chris (let’s call him Chris), I saw Sid helping some customers at the MTM desk. Again, I wanted to chat him up, which I think he gladly would have done had he the time, but the entire 45 minutes I was there he was dashing around helping customers.

I perused the store while chatting up Chris about clothes, their customer base, private label offerings, and life in Atlanta. If his attention and service is typical of the other salesmen, then I’d rate Sid Mashburn’s staff as the most knowledgeable, charming, and unpushy I’ve ever come across. Because it’s a one of a kind store, they know that men are coming there to buy, not browse like at a department store, so they’re easy going and not hustling to make commission.

It was hard keeping my debit card in check, but I did walk out with a pocket square (my first) and a dark brown alligator strap. I’ll have up a write up about the square and strap in the coming days. If you’re ever in Atlanta, I highly suggest stopping by Sid Mashburn.

Now for some shitty iPhone pics:

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